We use a data driven approach to every real estate strategy using macro, micro
and big data to create bespoke strategic models to verify a thesis.
Our Millennial Cities strategy thesis is that Millennial lifestyle preferences will drive a long-term supply / demand imbalance in certain sectors within selected European cities creating opportunity for income growth and capital appreciation.
Who are Millennials?
People born between 1980 and 2000. By 2020 they will be 50% of the European working population making them the most important economic group.
Why are Millennials important?
Millennials are a group so different in values, beliefs and expectations that they challenge the status quo across every aspect of our lives. As a group their approach to living, working and playing is impacting the way real estate is used.
They face significant challenges in finding affordable places to live
and flexibility afforded by renting is a growing attraction – 64% rent
due to affordability and preference.
The wealth of online information about alternative employment
opportunities means that employers can’t be complacent about
holding on to their talent – 78% prioritise workspace quality.
When shopping, millennials are digital natives who fully embrace
e-commerce and omnichannel retail – 65% always use home delivery.
SOURCE: CBRE Global Millennials Live Work Play Report.
Why are Cities important?
Our research predicts that selected Millennial Cities will significantly outperform countries as hubs of innovation and creativity. This will be a combination of megacities with sufficient scale and smaller innovation centres with a well-educated and dynamic young workforce.
Cities and sector focus
The focus of the strategy is large-scale, rental residential or residential-led mixed use projects in locations that are within 30-minute travel time of London, Berlin, Amsterdam, Copenhagen and Dublin.
LONDON: 91 WIMPOLE STREET, LONDON, W1G 0EF
BERLIN: CHAUSSEESTRASSE 34 - HAUS 3, 10115 BERLIN
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